Specsavers has launched ‘The Whole Conversation’, a new campaign to show how mild hearing loss can affect daily life and to encourage people to get help before it worsens.

Created by Specsavers’ in-house team and directed by BAFTA-winner Declan Lowney, the ads use Specsavers’ trademark humour to show how missing just a few words can change the whole meaning.

The campaign runs across TV, VOD, cinema, audio, OOH, digital, and print.

A 30-second TV ad features Kevin the dog, an Afghan hound whose owner misses the warning that Kevin gets overexcited “when he sees ducks”- leading to both coming home soaked. Other ads use faded-out words to show how misunderstandings happen, such as “You get the melon” becoming “You melon” in a supermarket.

Nick Rainbow, Head of Marketing – Audiology at Specsavers, said: “We know from our audience research that many people live with mild hearing loss for years without doing anything about it. They might be hearing ‘most’ of the conversation, but they’re not hearing all of it. This campaign challenges the idea that ‘getting by’ is good enough and shows how much better life can be when you’re fully tuned in.”

Richard James, Global Creative Director at Specsavers, added: “Mild hearing loss is an extremely common issue that affects millions, yet many people don’t believe their own situation is ‘bad enough’ to need help. We wanted to create something warm, witty and deeply relatable that highlighted how hearing whole conversations matters to and affects people’s daily lives.”