Spotify hosts immersive Squid Game 2 launch at Drumsheds
- Wednesday, January 15th, 2025
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Spotify’s interactive fan experience at Drumsheds was reimagined for the launch of Netflix’s Squid Game 2.
The immersive project, The Rave, was crafted by creative agency The Department.
The venue’s visuals dynamically reacted to ravers’ movements, fully immersing attendees in the Squid Game universe while directing them to discover the show’s official playlist on Spotify. 
Produced by Kartina Usevičiūté with UX design by Martin Ocheng, the event was captured on film by Mal Lynch.
