McDonald’s has teamed up with UK rapper Stormzy for its latest campaign, launching ‘The Stormzy Meal’, nine nuggets, fries, Sprite, an Oreo McFlurry, and BBQ sauce.

The campaign, developed by Leo Burnett and managed by Red Consultancy, features a film directed by Paul Hunter, where Stormzy orders his go-to meal, inspiring UK customers to do the same.

Stormzy said: “I am so gassed for my McDonald’s order to be the first ever ‘Famous Order’ in the UK and Ireland. Never thought I’d have my own order on the official menu. That’s mad.”

The ad also features British actress Alison Steadman.

McDonald’s UK and IE marketing director Matthew Reischauer said: “The Stormzy Meal isn’t just about the food, but it’s about taking something we can all relate to – having a favourite McDonald’s order – and turning it into a cultural moment.”

“From the film and the merch to the events in Stormzy’s beloved Croydon, we’re giving fans a chance to share in an experience only McDonald’s can deliver.”

The campaign runs across out-of-home, digital, and social platforms, including a “market-first” interactive Snapchat activation. Limited-edition merch, such as tumblers, pin badges, and posters, has also been launched.