StrikeAd has launched a retargeting solution, powered by a high-load, high-speed database that it says offers retargeting, frequency capping and behavioural targeting to advertisers seeking to re-engage with consumers.
StrikeAd estimates that just 2 per cent of online shoppers make a purchase on their first visit to an eCommerce site and says that effective retargeting offers advertisers a second chance to convert the remaining 98 per cent who have yet to be persuaded, while adhering to European and US privacy standards. It holds user-associated information – including cookie IDs, exchange user IDs and device IDs – mapping each to a universal StrikeAd ID, which can hold more than 30 identifiers.
“These consumers should be low-hanging fruit, but only if you know who they are,” said Alex Rahaman, StrikeAd’s CEO and founder. “The implications of this product for advertisers are massive. A retail chain, for example, could advertise to users who have downloaded their mobile app but have yet to make a purchase.” 
StrikeAd has five servers handling 85m user records. It proceses thousands of queries at an average of one every five milliseconds. The company says its competitors need three to four times the number of servers to handle the same amount of information.
“Bringing mobile web and app retargeting together has been a difficult industry challenge, but our team of engineers around the world worked hard to make it a reality,” he added.
