To celebrate the 10th anniversary of the Effective Mobile Marketing Awards, we have created four ‘Best of the Decade’ categories to celebrate the best work over the past 10 years in which the Awards have been running.

The first of these is the Most Effective Mobile Marketing Campaign of the Decade, which seeks to find the very best mobile campaign of the past 10 years. To enter this category, simply submit your entry in the usual way, and it will be judged, like all the other categories, by our Judging Panel.

The other three categories are slightly different. They are:

Mobile Marketing Agency of the Decade

Mobile Marketing Brand of the Decade

Disruptor of the Decade (company or person).

For each of these categories, we are looking for nominations. Once these are in, we will come up with a shortlist, and this will be put out to an industry vote to choose the winner. To nominate a company (or person), including your own company, for any of these awards, simply email [email protected] explaining which category you are nominating in, and include a paragraph in support of your explanation. This will help when it comes to the shortlisting process. There is no cost to nominate for these three categories.

The deadline for nominations for these categories is 12 July, but why not do it now. Just drop us a line to [email protected] with your nomination, the category, and the supporting paragraph explaining why you are nominating this company or person.

The entry deadline for the main awards is midnight UK time Friday, 26 July 2019, with an Early Bird deadline two weeks earlier, Friday 12 July. The cost to enter an award is £180 plus VAT per submission. There is a 50 per cent discount to enter any campaign into additional categories after the first category. There is also a £30 discount per entry submitted before the Early Bird deadline.

You can find full details of the Awards, including these special categories and the regular ones, plus all entry deadlines and prices here.  We look forward to receiving your entries and nominations. In the meantime, here’s the full list of categories:

Most Effective Mobile-first Service

Most Effective B2C App

Most Effective B2B App

Most Effective Voice Assistant App

Most Effective Chatbot Solution

Most Effective Launch Campaign

Most Effective CRM Campaign

Most Effective In-app Advertising Campaign

Most Effective Integrated Campaign

Most Effective App Install Campaign

Most Effective Location Campaign

Most Effective Programmatic Campaign

Most Effective Brand Campaign

Most Effective Social Campaign

Most Effective Use of Video

Most Effective Performance Marketing Campaign

Most Effective Augmented Reality/ Virtual Reality Campaign

Most Effective Search Campaign

Most Effective Cross-screen Campaign

Most Effective Messaging Campaign

Most Effective RCS Campaign

Most Effective Email Campaign

Most Innovative Campaign

Most Effective Use of Data

Most Effective Anti-fraud solution

Most Effective Retail/FMCG Campaign or Solution

Most Effective Charity Campaign or Solution

Most Effective Travel & Tourism Campaign or Solution

Most Effective Entertainment Campaign or Solution

Most Effective Automotive Campaign or Solution

Best of the Decade Awards:

Most Effective Mobile Marketing Campaign of the Decade

Mobile Marketing Agency of the Decade 

Mobile Marketing Brand of the Decade

Disruptor of the Decade