Customer interaction engine Swrve has teamed up with Segment, an analytics API and customer data platform, to provide insights into consumer behaviour on emerging platforms like native mobile and over-the-top (OTT) digital media streaming.

The partnership will also enable Swrve customers to build campaigns across multiple channels using Segment’s data sources, which include Salesforce, Zendesk, and Stripe. The pair aim to provide marketers with more insight via the data Segment provides from every customer touch point and internal function.

“Were delighted to be partnering with Segment to bring the most comprehensive possible data to Swrve campaigns,” said Christopher Dean, CEO of Swrve. “Our customers are all agreed on one thing: great data makes for great interactions. Thats why we felt it was so important to ensure the Segment ecosystem was available to them — and that in turn data collected in Swrve was made available as widely as possible through the Segment platform.”

Peter Reinhardt, CEO at Segment added: “Adding Swrve as a Segment Destination enables our customers to engage with their end users in personalized ways across platforms and devices.”