Swrve Offers A/B Testing for App Engagement

Swrve platformSwrve has updated its app CRM platform to enable developers to A/B test complex app engagements in order to inform their ultimate marketing strategy.

Already used by game developers like Gameloft and Warner Brothers, Swrve now offers more sophisticated, statistically-valid results based on multiple relevant success events. This could include the relative intensity of conversion ie. how many purchases are made from a single user, or look at the value of items purchased.

Different events can be modeled, tested and then displayed on the data visualisation dashboard. They are then be used to optimise app conversion and retention strategy.