Taboola has announced an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers.

National World, which reaches more than 15 million monthly visitors, will integrate Taboola’s innovative technology to enhance audience engagement and increase revenue across its digital platforms.

National World, listed on the London Stock Exchange, operates over 60 regional and national news titles, including prominent publications like Yorkshire Evening Post, The Scotsman, and Express & Star. As part of the new partnership, the publisher will deploy Taboola’s suite of products, including Taboola Feed, a personalised recommendation tool designed to offer readers multi-format content, and Explore More, which aims to deepen user sessions, particularly for those arriving from social media or apps.

Jade Power, Director of Digital Monetisation at National World, expressed optimism about the partnership: “At National World, we’re seeing an increase in subscriber numbers and impressive growth in our business.

“However, we’re always looking for ways to improve our products further so that our audiences are more engaged. We believe Taboola’s products will prove a powerful asset as we continue on our growth path and in particular, that they will help us navigate the shifting media landscape.”

Taboola’s technology will allow National World to provide personalised experiences across multiple user touchpoints, optimising content recommendations to boost engagement. The two companies are also exploring further opportunities to integrate Taboola across additional high-impact areas of the publisher’s digital properties.

Sales operations for this collaboration will be managed by Axiom Media Alliance, a joint venture between National World and Axiom Media Holdings, which handles the marketing of digital and video assets to advertisers.

This partnership represents a strategic move for both Taboola and National World as they aim to enhance digital media experiences and adapt to evolving consumer habits.