Ad Fraud

TAG links up with CAA to clean up Chinese digital advertising

The collaboration aims to provide Chinese companies with the tools to combat ad fraud in digital advertising, while providing recognition to these companies for their work via TAG’s Certified Against Fraud certification

Ad Fraud

Video editing app VivaVideo allegedly made over 20m fraudulent transaction attempts

The Android version of the app, which has more than 100m downloads, has allegedly been attempting to initiate subscription charges while serving hidden ads to users in order to generate fake clicks, Upstream’s Secure-D has discovered

Ad Fraud

McDonalds and Tesco commit to cleaning up digital advertising with IAB UK

The brands have committed to only working with Gold Standard certified digital advertising suppliers

Ad Fraud

Criteo partners with Pixalate on ad fraud

The partnership will see Pixalate supplement Criteo’s existing invalid traffic detection engine

Ad Fraud

2019 Awards Preview: Most Effective Anti-fraud Solution

Ahead of our 2019 Effective Mobile Marketing Awards, staged in partnership with our headline partner Dynata, and our partners DAX and TabMo, well be previewing the nominees in each category, giving

Ad Fraud

Popular weather app has been making suspicious transactions without user consent

A weather app from TCL Communications has been purchasing premium services without permission

Ad Fraud

Snapchat pens ad fraud and viewability deal with DoubleVerify

DoubleVerify CEO Wayne Gattinella Snapchat has teamed up with DoubleVerify, a digital media measurement software and analytics platform, to enable brands to measure viewability and prevent ad fraud. The partnership

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Ad Fraud

Ad fraud and how to fight it

Ad fraud is one of the most pressing issues for the entire digital advertising ecosystem. Its a silent killer of brands botom lines, due to it distorting how ads are

Ad Fraud

Facebook sues pair of app developers over alleged ad fraud

Facebook has filed a lawsuit against two Asian app developers for running fraudulent advertising operations which exploited people’s devices. Hong Kong-based LionMobi and Singapore-based JediMobi have been accused of ‘click

Ad Fraud

Bidstack acquires ad fraud prevention platform Pubguard

Bidstack CEO James Draper Bidstack, an in-game advertising firm, has acquired ad fraud prevention platform Pubguard to protect its gaming inventory by removing fraudulent ads and help give advertisers a

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