Adtheorent

AdTheorent Integrates Commerce Signals, Leveraging Purchase Insights

Predictive audience targeting solutions provider AdTheorent has integrated with Commerce Signals, which connects advertisers and publishers with insights from financial institutions. Through the integration, AdTheorent aims ‘to enable optimisation and

Adtheorent

AdTheorent Integrates with Automotive Intelligence for Cross-device Tracking

Advertising technology firm AdTheorent is to integrate data from IHS Automotive, a leading source of automotive intelligence, to provide the first cross-channel attribution solution that links mobile and desktop advertising

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San Antonio Selfie Campaign Drives Visitor Engagement

Ad tech firm AdTheorent and Proof Advertising, a full-service ad agency Proof Advertising, have released mid-campaign results from the ‘Be a Part of the Scene in San Antonio’ mobile advertising

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AdTheorent Promises Mobiles “First Truly Clean Supply”

Technology company AdTheorent has unveiled a new machine learning-driven infrastructure designed to eliminate ad fraud and deliver what it is calling the mobile ad industrys “first truly clean supply”. The

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AdTheorent Releases Auto Campaign Study Results

Ad tech firm AdTheorent has released the results of a study looking at how the automotive industry uses mobile as an advertising channel, conducted during Q3. The company analyzed user

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