As the spread of COVID-19 expands to new countries that hadn’t been nearly as affected before, Facebook has decided to add its Coronavirus Information Centers in 17 African countries. The
South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub. The deal will
Loon, the Alphabet-owned company focused on bringing internet connectivity to rural populations, has announced its first commercial deal, which will see it partner with Telkom Kenya to deliver online access
UK-based biometrics platform SmilePass has partnered with Kwara State in Nigeria to launch a universal health insurance program aimed at helping to bring primary medical care to the rural state’s
Google owner Alphabet is planning on expanding a number of initiatives across African following Google CEO Sundar Pichais recent trip to Nigeria. While in Lagos, Pichai announced plans to increase
Location data specialist Blis has announced a strategic partnership with African mobile marketing firm Mobiclicks that will bring its location-based ad products and solutions to the sub-Saharan African market. With
Global development organisation IFC, a member of the World Bank Group, has completed its project to connect more than 10m people in 31 developing countries to affordable broadband in an
Smartphone sales in Africa are set to explode over the next five years, with this year expected to see smartphones outselling feature phones on the continent for the first time,
Sliide Airtime, Africas first lock screen content delivery platform, is preparing to expand from its initial launch market of Nigeria to the wider African market, having announced investment from African
Leading global mobile payments hub TransferTo has partnered with the Vodafone Group, signing a framework agreement to enable real-time international money transfers using Vodafones M-Pesa mobile banking accounts. Powered by
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research