Airbnb

Airbnb credits shift in marketing strategy for most profitable quarter to date
Airbnb

Airbnb credits shift in marketing strategy for most profitable quarter to date

Airbnb has attributed a renewed focus on brand marketing instead of search engine optimisation (SEO) has helped it reach its most profitable quarter to date. The home-sharing platform’s decision to

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Airbnb

Movers and Shakers: Airship, Airbnb, Merkle, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Airbnb

Airbnb invests in Indian budget hotel startup Oyo

Home rental company Airbnb is investing between $100m and $200m in Oyo, India’s largest hotel company, as it continues to dive deeper into the hotel-booking world, according to Reuters. News

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Airbnb

Airbnb announces 500m guest arrivals

After 10 years in business, Airbnb has officially served half a billion guests in over 191 countries and 81,000 cities around the world. According to the accommodation platform, three guests

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Airbnb

Airbnb buys HotelTonight as it doubles down on hotel booking

Home rental marketplace Airbnb has put to pen to paper on an agreement to acquire HotelTonight, an app which helps people find discounted hotel rooms. The financial terms of the

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Airbnb

Airbnb acquires Danish workspace marketplace Gaest.com

Airbnb has acquired Danish online marketplace Gaest.com, which offers short-term space rentals for interviews, meetings, workshops, team building events, and more. Similar to Airbnb, Gaest allows hosts across six continents

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Airbnb

Airbnb gives users the ability to pay less up front on rentals

Accommodation marketplace Airbnb has introduced a feature which enables guests to stagger the payments of their rental up until closer to the date of their check-in. With the creatively-named Pay

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Airbnb

Airbnb picks up two firms as it looks to make its platform better for everyone

Airbnb is looking to diversify its offering on a couple of fronts with two acquisitions aimed at accessibility and ad testing respectively. The online accommodation marketplace has welcomed Accomable and

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Airbnb

Airbnb enjoys huge Facebook audience growth to top list of travel booking companies

Airbnb has seen its Facebook likes grow by 140 per cent between summer 2016 and summer 2017, as it cements its place as the most influential travel booking company. The

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Airbnb

The 10 Best Quotes from Our Programmatic US Summit

Following last weeks Mobile Marketing Programmatic US Summit in San Francisco, we bring you a selection of the very shiniest gems of wisdom from the event. Felix Zeng, head of

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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