Ad sales from technology giants including Meta and Alphabet may not reflect their investments in generative AI. According to Reuters, advancements in technology will most likely be muted when companies report
Amazon, Facebook, Alphabet, and Apple have all released their latest quarterly earnings reports – all four managing to exceed Wall Street expectations by varying degrees, despite having to contend with the Covid-19 pandemic
The hearing in Washington saw Facebook’s Mark Zuckerberg, Google owner Alphabet’s Sundar Pichai, Amazon’s Jeff Bezos, and Apple’s Tim Cook face a barrage of questions from members of the House Judiciary’s antitrust subcommittee
Alphabet CEO, Sundar Pichai Google’s parent-company Alphabet has become the fourth company in history to hit a market capitalisation value of $1 trillion, CNBC reports. It follows Apple, which reached
Alphabet bounced back from a tough opening period of the year, seeing shares rise by over seven per cent, by reporting higher than expected revenue and earnings in the second
India has reportedly ordered an investigation into Google over antitrust concerns. The investigation centres around the Alphabet-owned company’s alleged abuse of the dominant position of its Android mobile operating system
Google’s parent company, Alphabet, experienced a five per cent drop in its stock after the trading floor closed, following the release of its Q1 2019 earnings report. The report outlined
Google parent company Alphabet reported a 22 per increase in revenue, reaching $39.3bn, in the fourth quarter of 2018. This topped Wall Street estimates, but the company still saw its
A new lawsuit has been filed against board members of Alphabet, Google’s parent company, claiming leadership continuously covered up claims of sexual harassment by high-level executives. The allegations specifically cite
Alphabet is set to begin trialling its drone delivery service in Finland – months after it began testing the service in Australia. The drone delivery service comes from Wing, which
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research