Analytics

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Analytics

Deezer introduces analytics app for podcasters

The Analytics by Deezer app gives podcasters an overview of how well their podcast is performing

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Analytics

Ad industry comes together for responsible addressable media

A group of the world’s most prominent advertising trade associations and major companies from across the advertising industry, such as Ford, Unilever, NBC Universal, and Adobe, have joined forces to protect customisation and analytics, safeguard privacy, and improve customer experience within digital media and advertising

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Analytics

Sky launches self-serve TV analytics tool

Sky Media has released a self-service tool to enable advertisers and media agencies to plan, evaluate and report on parts of their TV campaigns. Sky Analytics is an online portal

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Analytics

Google to buy analytics firm Looker for $2.6bn

Google has agreed to acquire business intelligence, data, and analytics platform Looker for $2.6bn in an all-cash transaction, as it looks to strengthen its cloud business. Following the close of

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Analytics

Adjust inks strategic partnership with Adways, buys its attribution analytics tool

Mobile measurement company Adjust has penned a deal with Adways, a Japanese mobile marketing agency, that will see Adjust acquire Adways’ attribution analytics tool, PartyTrack. The deal, of which the

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Analytics

AI-powered marketing analyst Aiden.ai gets $1.6m seed round

Aiden.ai, a London-based AI analytics firm that has developed an AI-powered marketing analyst, has raised $1.6m (£1.22m) in seed funding in order to launch its full product. The funding was

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Analytics

Snapchat provides UK marketers with new tools

Snap has announced a partnership with Acxiom-owned omnichannel identity firm LiveRamp that will provide UK marketers with a new measurement solution. The announcement comes as the firm also brings its

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Analytics

A Trump-affiliated analytics firm exploited the data of 50m Facebook users

Facebook has come under fire from legal officials in both the UK and US over how it protects user information after a whistleblower revealed that a data analytics firm collected

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Analytics

Nielsen adds measurement tools for YouTube app in UK, France and Germany

Performance management and analytics firm Nielsen has announced it is introducing new measurement tools for YouTubes mobile app through its Digital Ad Ratings service in the UK, France and Germany.

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Analytics

Google embraces the power of machine learning in new ads and analytics products

Google has introduced an array of products using the power of machine learning give marketers better data insights and targeting opportunities. The first of these products is Google Attribution, which

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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