Data: In-app spending surges by 15% in Q4 2023

In-app consumer spending rose by 15% year-over-year in Q4 last year, new research has revealed. According to AppsFlyer‘s 2024 edition of its State of eCommerce App Marketing report, iOS users saw a


Auschwitz Memorial to be transformed into virtual educational experience

Working with mobile marketing analytics firm AppsFlyer and creative agency Diskin, immersive tour formats will be developed to provide virtual visitors with remote guided tours


AppsFlyer adds Salesforce to list of investors in $210m funding round

The series D round, which put AppsFlyer at a valuation of $1.6bn, was led by General Atlantic earlier this year


Mobile & App Masterclass London

The latest event in our Mobile Marketing Masterclass series took place in London last week. More than 40 delegates were in attendance at the Mobile & App Marketing Masterclass, all


AppsFlyer secures $210m investment as it closes Series D funding round

A report on AppsFlyer’s closing of a Series D funding round in which the company secured an investment of $210m


Total Masterclass

Ahead of the Mobile Marketing Masterclass events in Amsterdam, London, and New York, we had a chat with some of our partners for the events to discuss their involvement and the state of the industry


Hyper casual gaming app usage is soaring

Downloads of hyper casual games have increased by 150 per cent since last year, according to AppsFlyer


Google snatches app marketing crown from Facebook

Google now has a higher number of attributed installs than Facebook


Movers and Shakers: Netflix, Target, AppsFlyer, Flipboard, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Tapjoy ranks in nine universal performance categories in latest AppsFlyer Index

Mobile advertising network Tapjoy has been prominently featured in AppsFlyer’s newly-released eighth edition Performance Index. This report ranks and compares several global and regional networks in terms of ad volume

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