ASA Archives - Mobile Marketing Magazine

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ASA teams with meerkats for ‘Simples’ ad trust message

The Advertising Standards Authority (ASA) has teamed up with Compare the Market’s famous meerkats and Acast for a new campaign aimed at boosting public trust in advertising. Building on past

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ASA collaborates with Instagram influencers to promote best practices

UK regulator, The Advertising Standards Authority (ASA), has partnered with Instagram to launch a series of videos aimed at encouraging good practice. Each video shares aspects of rules advertisers must

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Klarna irresponsible Instagram influencer campaign banned by UK ad watchdog

Klarna, which enables consumers to ‘buy now, pay later’ on products from a range of retailers, ran a campaign with four influencers in April and May, encouraging people to use Klarna to purchase clothes and beauty products and, in turn, ‘lift their low mood’

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The ban on harmful gender stereotypes in ads is now in full effect

The Advertising Standards Authority (ASA) has officially brought its ban on “harmful stereotypes” in ads into force – just under two years after it first launched a review into the

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The ASAs impending clamp down on gender stereotypes in ads is working already

57 per cent of marketers have been impacted by the Advertising Standards Authority’s (ASA) decision to crackdown on gender stereotypes in advertising. According to a survey of 1,500 marketers from

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ASA clamps down on gambling ads aimed at children

The Advertising Standards Authority (ASA) has joined forces with its sister organisation the Committee of Advertising Practice (CAP), The Gambling Commission, and the Remote Gambling Association (RGA) to order the

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Paddy Power rapped by ASA for racist Floyd Mayweather ad

Paddy Power has been censured by the Advertising Standards Authority (ASA) after an investigation into the Irish bookmaker’s advertising in the lead up to the Floyd Mayweather versus Conon McGregor

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Advertising watchdog ASA to clamp down on gender stereotyping

The Committee of Advertising Practice (CAP) is set to develop new standards on ads that feature gender stereotypes, following a report from its sibling organisation, the Advertising Standards Authority (ASA).

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Jaguar mobile hands-free technology ad banned for promoting unsafe driving

An ‘irresponsible’ Jaguar Land Rover ad has been banned by the Advertising Standards Authority (ASA) because it could potentially encourage unsafe driving. The advertorial, seen on 24 September 2016 in

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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