BOLT, a blockchain-based media service, has announced the launch of Stake – a new gamification feature in its BOLT+ app that will allow users to win BOLT tokens ($BOLT) by
The industry has long known that Facebook would introduce a form of cryptocurrency – in fact, the news first broke in December that the social network was developing a stablecoin
Facebook has officially revealed plans for its highly anticipated digital currency and its already got a group of big-name partners onboard for the service. The social network has formed a
Mobile advertising DSP TabMo has become the first DSP to adopt blockchain-based ad trading platform Fenestra’s technology which it hopes will help solve issues of inefficiencies, opaque trading agreements and
The team from mobile app management platform Kumulos take a look at the trends we can expect to see within mobile app development this year. Researching mobile app development trends
Facebook is reportedly working on a cryptocurrency that will enable users of its WhatsApp messaging app to transfer money. The tech giant will develop a stablecoin, a type of digital
The European Telecommunications Standards Institute (ETSI) has setup an industry group aimed at looking at the possibility of deploying private blockchains across various industries and governmental institutions. The ‘Permissioned Distributed
Ryvl, which rebranded from The Marketing Group earlier this year, has confirmed its plan to acquire Blockchain Nordic for €4.8m (£4.3m) in a combination of cash, shares and loan notes.
South Korea is reportedly in the process of developing a blockchain-based online voting system, with trials set to begin as early as next month. The East Asian country’s Ministry of
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry