COVID-19

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COVID-19

IATA Travel Pass successfully trialled on first international flight

The IATA Travel Pass, a digital health pass aimed at ensuring the safe reopening of borders, was used for a Singapore Airlines flight which landed at London’s Heathrow Airport

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COVID-19

Facebook launches campaign to tackle COVID-19 misinformation

The ‘Together Against COVID-19 Misinformation’ campaign will show up on Facebook through a series of graphics featuring tips on how to spot false news

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COVID-19

Twitter to tackle COVID vaccine misinformation with strike system

Violating Twitters policies five or more times will result in a permanent suspension

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COVID-19

Google invests $150m in vaccine education, opens up facilities for vaccine efforts

The tech giant’s investment includes an additional $100m in ad grants for the CDC Foundation, the World Health Organization, and other non-profits

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COVID-19

Didi sets up $10m fund to help support global vaccination efforts

The ‘Global Vaccination Support Fund’ will see Didi had out free or discounted rides for people travelling to vaccination appointments and for the healthcare workers providing vaccinations across the 13 markets it operates in outside of China

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COVID-19

What will the UKs second lockdown mean for advertising?

Tyrone Stewart takes discusses the UKs second COVID-19 lockdown with industry executives

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COVID-19

Report: Digital media and marketing industry expects revenue growth despite COVID-19

According to research from Bluestripe Group and New Digital Age, 64 per cent of industry executives think revenues will increase over the next 12 months

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COVID-19

Luxury aparthotel CitySuites introduces contactless concierge

CitySuites has introduced contactless check-in to remove the need for guests to go through the typical arrival process in the COVID-19 world we’re living in

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COVID-19

O2 introduces suite of COVID-19 safety tools for businesses

The suite of internet of things (IoT) safeguarding solutions, created in partnership with Bell Integration, includes a thermal imaging tablet, a handheld thermal imaging scanner, and social distancing room management

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COVID-19

Google rolls out more coronavirus-related travel tools

The search giant has created a specific destination on Search for information about travel resuming as restrictions are lifted – and reimposed – between certain countries

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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