Social Media & Influencer Marketing Masterclass – what you missed

Masterclassing’s Social Media & Influencer Marketing event brought together senior management from B2C brands with digital marketing experts to look at how both social and influencer marketing tools and techniques


Peoples Choice 2018 Spotlight – Brand of the Year

Our Effective Mobile Marketing Awards celebrate the best and brightest that the industry has to offer, and as a part of that, we think its important that the industry itself


Unilever, Diageo, Disney go beyond GDPR with support of WFA data manifesto

The World Federation of Advertisers (WFA) has gained support from companies like Unilever, Diageo, Disney, Just Eat, Mars, Pernod Ricard, and Shell in calling on brands to go beyond the


Diageo pulls back on digital media spend over ad fraud, brand safety, transparency

Diageo, the company behind popular alcoholic beverage brands including Smirnoff, Baileys, and Guinness, has announced that it will pull back ad spend in areas of digital media over concerns surrounding

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