Email

Case study: Oasis launches targeted video marketing campaign with Playable and Emarsys

Oasis, a well-known fashion retailer in the UK, aspired to reach a more personalized customer pool by using auto-play videos imbedded in its email campaigns. To do this, the retailer

Email

Mailgun buys rival email platform Mailjet

Mailjet will continue to operate as a separate brand

Email

Twilio closes $3bn acquisition of email specialist SendGrid

Twilio, a cloud communications platform developer, has completed its acquisition of email marketing platform SendGrid. The initial agreement announcement in October valued the all-stock transaction at around $2bn, but the

Email

Campaign Monitor acquires Sailthru and Liveclicker as it expands into enterprise email

CM Group, the new corporate name for companies such as Campaign Monitor, Delivra, and Emma, has acquired marketing automation platform Sailthru and personalised email marketing firm Liveclicker. The terms of

Email

Twilio to buy email technology firm SendGrid for $2bn

Cloud communications platform developer Twilio has agreed to acquire SendGrid, an email marketing platform, for around $2bn in an all-stock transaction. The deal is expected to close in the first

Email

Salesforce acquires interactive email firm Rebel

CRM giant Salesforce has acquired Rebel, an interactive email services startup. Rebel provides email recipients with the ability to write reviews, shop and perform other actions all within an email,

Email

AI boosts key metrics for email marketers: research

Email marketers using AI report better results across key metrics, including open rates, click-through rates, and revenue, according to research from email solutions provider Return Path and market research firm

Email

UK consumers demand personalised communications from retailers: report

75 per cent of UK consumers feel that the majority of retailers don’t understand their interests, showing a lack of personalisation and relevance in communications could be hurting brands. Interestingly,

Email

Oath bucks industry trends to offer advertisers targeting based on email contents

Oath, the Verizon-owned digital content unit that operates Yahoo has reportedly been offering advertisers the ability to target users based on the contents of their emails, a practice that has

Email

Luxury brand Radley sees engagement boost following Emarsys and Return Path partnership

Luxury handbag manufacturer Radley has seen a 22 per cent increase in customer engagement and a boost in email deliverability thanks to working with marketing platform Emarsys and email data

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