Case Study: Deezer uses AR lens to engage millennials via Snapchat

Music streaming service Deezer has launched its first immersive AR music experience through Snapchat with the help of influencer platform Fanbytes. Snapchat-dedicated influencer platform Fanbytes created a Deezer-branded AR ‘boombox’


Snapchat is Photoshop for Generation Z – Fanbytes

Reuben Lewis, head of conent at Snapchat influencer marketing platform Fanbytes, takes a look at how Snapchat differentiates itself from Instagram and how brands can take advantage of this. Instagram

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