Twitch starts testing multiplayer ads

With ‘multiplayer ads’, reators are able to deliver the same ad to the majority of their stream viewers, as opposed to the targeted ads currently shown to users


Amazon unveils Google Stadia cloud gaming rival, Luna

Amazon Luna, available through early access to invitees in the US, will enable people to stream games through Fire TV, PC, iPhone, and iPad, with Android compatibility on its way


Epic Games to hold anti-Apple Fortnite tournament

The tournament, taking place on Sunday 23 August, celebrates the final days that iOS users have to enjoy the game alongside everyone else and gives players the chance to win prizes which appear to mock Apple


Report: Dominant app platforms are making it harder for developers to prosper

App Store platform making it hard for new apps to grow


Talking Mobile with Zynga

Alyssa Clementi sits down with Bernard Kim, president of publishing for gaming company Zynga, to discuss how we can use mobile gaming to stay connected and social during the global


Bringing 5G to life: Three on its Call of Duty 5G gaming experience

Mobile Marketing had the chance to sit down with Threes Haran Ramachandran to discuss the company’s recent tie-up with Activision to create an immersive Call of Duty 5G gaming experience and what it could mean for the future of home entertainment


Hyper casual gaming app usage is soaring

Downloads of hyper casual games have increased by 150 per cent since last year, according to AppsFlyer


The impact of 5G on the gaming world

Troels Ringsted, senior research lead at Verizon Medias Ryot Nordics, takes a look at what 5G will mean for the world of gaming


Mobile gamers spend more than £40 a year on in-app purchases

Deloitte forecasts that the UK mobile gaming market will be worth £1bn this year


Epic Games Unreal Engine and Bidstack partner on in-game advertising

Fortnite maker Epic Games’ Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise their titles by creating ad space within

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