Member Content Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
GumGum

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel

Member Content Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads
GumGum

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

 GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement

Member Content GumGum merges Playground xyz’s APAC media business
GumGum

GumGum merges Playground xyz’s APAC media business

Global digital advertising platform, GumGum had announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions

Member Content GumGum’s Playground xyz launches Optimal Attention
GumGum

GumGum’s Playground xyz launches Optimal Attention

Attention measurement and optimisation platform, Playground xyz, has unveiled a new framework, to help brands find their Optimal Attention, which offers advertisers a bespoke and in-depth understanding of how Attention Time

Member Content GumGum expands Northern Europe presence with appointment of new MD
GumGum

GumGum expands Northern Europe presence with appointment of new MD

Global digital advertising platform GumGum has appointed Frank Sueltmann as Managing Director of Northern Europe. He joins GumGum’s EMEA leadership team and is the most senior hire the company has

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Sprint tests in-video ad unit with GumGum

The ad unit enables advertisers to produce a six-second animated overlay that appears in the lower third portion of a video

GumGum

Movers and Shakers: GroupM, Pinterest, Mediacom, GumGum, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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