Hi Mum Said Dad

WaterAid launches its first-ever Alexa skill

WaterAid, an international non-profit organisation focused on clean water, sanitation, and hygiene initiatives, has introduced its first-ever Alexa voice skill with the help of digital product and innovation consultancy Hi

Hi Mum Said Dad

Oxfam First of its Kind App Puts Supporters in Control

Oxfam has launched an app, in partnership with mobile product and innovation studio Hi Mum! Said Dad, aimed at bringing its supporters closer to causes and giving them more control

Hi Mum Said Dad

Carling Launches Worlds First Connected Beer Button

Beverage brand Carling has launched a connected device that promises a one-touch solution for online shopping, enabling Carling drinkers to order drinks directly from their fridge with a Beer Button.

Hi Mum Said Dad

People’s Choice Awards – Top 5 Contenders Revealed

As part of this year’s Effective Mobile Marketing Awards, we created four new ‘People’s Choice’ categories for which we drew up a shortlist of 20 people or companies and then

Hi Mum Said Dad

Maynards Launches New Sweet Range with Augmented Reality App

Sweet manufacturer Maynards is launching a new range called Discovery Patch that use on-pack scanning and Augmented Reality (AR) technology to provide an immersive learning experience for children. Working with

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