IAB Europe

IAB Europe releases update to third-party cookie guide

The guide, which is developed by IAB Europe’s Programmatic Trading Committee and was first released in May 2020, provides the latest insights into the alternative solutions that are being developed to replace third-party cookies

IAB Europe

IAB Europe releases brand safety and suitability guide

The aim of the guide is to educate stakeholders by sharing context, definitions, best practices, and case studies

IAB Europe

IAB Europe poll highlights brand safety concerns

IAB Europe CEO, Townsend Feehan IAB Europe has announced the findings of a Brand Safety Poll, in which 90 senior European leaders from across the digital advertising value chain gave

IAB Europe

IAB Europe releases updated GDPR-related transparency and consent guidelines

Interactive Advertising Bureau (IAB) Europe has worked with the IAB Tech Lab to release the second iteration of its Transparency and Consent Framework (TCF), which was introduced to support digital

IAB Europe

Mobile continues to drive growth in European digital advertising

Daniel Knapp, chief economist at IAB Europe, provides insight into the state of the European mobile advertising market on the back of the latest AdEx Benchmark report This July, IAB

IAB Europe

Majority of marketers plan to spend more on programmatic audio in next 18 months

Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB

IAB Europe

Europes digital ad spend exceeded €55bn last year

The European digital advertising market grew by 13.9 per cent – the fastest growth since 2011 – to reach €55.1bn in 2018, thanks to the strength of spending in video,

IAB Europe

IAB Europe updates GDPR-related transparency and consent guidelines

IAB Europe, a European-level industry association for the online advertising ecosystem, has updated its technical specifications for a GDPR-related framework aimed at helping the digital advertising ecosystem to comply with

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