IAB UK

TikTok achieves IAB UK Gold Standard 2.0

Unlike previous iterations of the Standard, the Gold Standard 2.0 requires certified companies to implement IAB Europe’s Transparency & Consent Framework v2.0

IAB UK

UK digital ad spend took a five per cent hit in H1 2020

Over the first half of the year, video and display ad spend actually grew, with video up 5.7 per cent year-on-year to £1.35bn and display increasing 0.3 per cent to £2.84bn

IAB UK

What do the roaring 20s have in store for mobile advertising?

Members of IAB UK’s Mobile Steering Group discuss what the new decade holds for mobile advertising

IAB UK

IAB UK unveils plans for Gold Standard 2.0, including independent auditing

A report on IAB UK’ plans for its Gold Standard 2.0, including independent auditing of the certification process

IAB UK

Movers and Shakers: Starcom, Aki Technologies, Quantcast, Medialab and more

A round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous

IAB UK

IAB outlines plans in response to ICOs concerns over real-time bidding

In response to the Information Commissioner’s Office’s (ICO’s) ‘Update report into adtech and real time bidding’, published in June 2019, IAB UK has set out a series of actions designed

IAB UK

2020 and beyond: What’s next for mobile advertising?

Members of IAB UK’s Mobile Steering Group reflect on the biggest challenges of the past year and what trends we can expect to see in 2020 and beyond

IAB UK

McDonalds and Tesco commit to cleaning up digital advertising with IAB UK

The brands have committed to only working with Gold Standard certified digital advertising suppliers

IAB UK

UK digital ad spend crossed £7bn in H1 2019

Video display and search were the biggest drivers of growth

IAB UK

How do we boost transparency in digital advertising?

It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of transparency

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