India

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India

Google invests in Indias Glance and Dailyhunt

The tech giant has invested in Glance, which serves news, movies, travel, sports, food, and games content on the lock screens of people’s smartphones, and VerSe Innovation, the parent company of content and news aggregator app Dailyhunt

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India

Google debuts virtual visiting cards on Search

The feature will enable people in India to set up cards with information about themselves – similar to the ones seen when you search a celebrity’s name

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India

Netflix launches low-cost mobile plan in India

Netflix is attempting to win over users in India with the launch of a lower-priced mobile plan, which will see it get closer to local rivals in terms of service

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India

eBay buys Paytm Mall stake in latest bet on Indian eCommerce

eBay has agreed to buy a 5.5 per cent stake in Indian eCommerce marketplace Paytm Mall. The deal will see eBay’s inventory become accessible to all of Paytm Mall’s active

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India

Calls renewed for TikTok to be banned in India again

An Indian political group is calling on the ban of Chinese social media apps TikTok and Helo, just months after the former’s original ban was lifted. The Swadeshi Jagran Manch

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India

Google may have unfairly used its Android dominance in India

Google is no stranger to being punished for abusing its dominance to keep rivals at bay – and it’s now facing yet another antitrust investigation. The Competition Commission of India

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India

India opens Google antitrust probe over alleged Android abuse

India has reportedly ordered an investigation into Google over antitrust concerns. The investigation centres around the Alphabet-owned company’s alleged abuse of the dominant position of its Android mobile operating system

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India

Uber launches e-bike and bicycle trial in India

Uber has begun a pilot which provides users with the option of selecting to ride e-bikes and bicycles in India. To carry out the trial, which is occurring in Bengaluru,

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India

TikToks India ban has been lifted

Mere weeks after being banned, TikTok has been made available to download again in India, after a state court reversed its decision in response to an appeal from the app’s

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TikTok downloads blocked in India

Chinese short-form video app TikTok has been removed from both the Google and Apple app stores in India after the country’s government demanded that it no longer be made available.

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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