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EE unveils immersive 5G sports viewing service for iPhone 12

The ‘Match Day Experience’, delivered through the BT Sport app, aims to revolutionise the way people watch sports at home with video, social, and augmented reality features

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iPhone

Apple unveils iPhone 12 line with 5G connectivity

The four new devices are the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max, which all offer 5G connectivity and are all powered by Apple’s A14 Bionic chip

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iPhone

Apple just announced a trio of new and improved iPhones

During Apple’s highly anticipated September 2019 event, the tech giant announced an upgraded version of almost all of its most popular products, including iPhones, iPads, and Apple Watches. As an

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iPhone

iPhone users can sue Apple over antitrust violations, rules US Supreme Court

The US Supreme Court has voted in favor of allowing a group of iPhone owners to bring an antitrust lawsuit against Apple, after the group claimed the tech giant is

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New York leadership has launched an investigation into the FaceTime bug

New York state attorney general Letitia James and New York governor Andrew Cuomo have launched an official investigation into Apple’s slow response to its recent FaceTime bug. The bug, which

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iPhone

Global smartphone market falls for the fifth consecutive quarter

The global smartphone market decreased for the fifth consecutive quarter, falling 6.3 per cent to 362m in Q4 2018, according to the most recent Canalys Smartphone Analysis. Apple was the

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FaceTime bug lets callers access iPhone mic and camera without recipient picking up

Apple is scrambling to fix a pair of bugs in FaceTime which allows callers to access the microphone and front camera of the person they are calling – without that

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iPhone

Huawei demotes two employees for New Years iPhone Twitter gaffe

Huawei has reportedly punished a pair of its employees for a tweet sent out from the company’s official account which wished everybody a “Happy #2019 from all of us at

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Apple and Qualcomm clash over iPhone sales in China

Apple’s relationship with chipmaker Qualcomm continues to deteriorate, with the latest battle between the two tech manufacturers centred on the sale of older model iPhones in China. Qualcomm has claimed

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Samsung sues brand ambassador for £1.25m for using an iPhone

CEN/echo.msk.ru Over the years, Samsung’s mobile brand ambassadors have made it a habit of being caught using rival Apple’s iPhone devices in the public eye – ruining the façade that

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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