John Lewis

John Lewis adds Virtual Sofa AR feature to its iOS app

A report on John Lewis’s addition of a Virtual Sofa augmented reality feature to its iOS app that enables shoppers to check that products will fit in their room before they buy them

John Lewis

Amazon allegedly looked to buy Waitrose last year

Amazon reportedly attempted to open talks with John Lewis over the acquisition of its Waitrose supermarket chain toward the backend of 2017. According to The Sunday Times, Amazon’s VP of

John Lewis

John Lewis partners with Star Wars for AR experience

The new wave of Star Wars films that launched in 2015 with The Force Awakens has become such a juggernaut that even the launch of merchandising is an event in

John Lewis

Super Bowl 51: The Mobile Advertising Opportunity

With the main event of the US sporting calendar taking place this weekend, we asked the industry where it sees the advertising opportunity of the Super Bowl in 2017, beyond its

John Lewis

2017: The Industry Predicts

We look into our crystal ball, with help from John Lewis, IAB UK and more.

John Lewis

2016: The Biggest Stories, Issues and Trends

The Mobile Marketing team – plus John Lewis, IAB UK, Forrester and more – share their highlights of the year.

John Lewis

YouTube Reveals Most Popular Christmas Ads

YouTube has released viewing figures for Christmas adverts hosted on its platform, revealing which brand has managed to prove the most popular with its seasonal campaign. John Lewis Buster the

John Lewis

Taking Christmas Ads from TV to Social Media

Mike Shapaker, EMEA managing director at ChannelAdvisor, looks at how retailers are increasingly turning to social media as a way of engaging with consumers during the competitive Christmas period, and

John Lewis

Awards Preview – Mobile Marketer of the Year

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we turn to

John Lewis

John Lewis Boosts Buster Christmas Campaign with Snapchat Filter

Over the past few years, the launch of John Lewis Christmas ad has become part of the UKs festive countdown. And this years ad, ‘Buster The Boxer’, is no exception.

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