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Line Corp teams up with the International Vaccine Institute to encourage vaccinations

The International Vaccine Institute (IVI) has announced a new partnership with Line Plus Corporation, the Korea-based subsidiary of mobile messaging platform Line Corporation. As part of the collaboration, Line Plus

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Messaging app Line could be lining up its own crypto exchange in Japan

Japan’s largest messaging app, Line, is reportedly nearing the introduction of its own cryptocurrency exchange. The news comes just days after Facebook unveiled its Libra digital currency. According to Bloomberg,

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Line adds Snapchat Stories copy

Japanese messaging app Line has become the latest platform to mimic the ‘story’ concept introduced and made famous by Snapchat. Line’s ‘Stories’ feature will enable its users to “share moments,

Line

Messaging app Line unveils cryptocurrency and blockchain network

Line Corporation, the owner of popular messaging platform Line, has launched its first digital token, Link, and its first blockchain network, Link Chain, both of which were built independently by

Line

Line launches $10m crypto investment fund

South Korean messaging firm Line has increased its focus on cryptocurrency even further with the launch of $10m investment fund dedicated to the space. The token venture fund is to

Line

SoftBank picks up majority stake in Lines mobile business

SoftBank has agreed to enter into partnership with Line’s mobile virtual network operator (MVNO) subsidiary in a deal that will see the Japanese telecoms giant acquire a 51 per cent

Line

Line links up with Folio for an in-app investment management portal

Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into

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Line dominates messaging in Japan, with 50.2m using its service this year

Instant messaging service Line will be used by 50.2m people in Japan in 2017, which is equal to 92.8 per cent of the country’s mobile messaging app users in the

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Line introduces cloud AI virtual assistant

Line, the Japanese subsidiary of the Korean internet search company Naver, has unveiled its first cloud AI at Mobile World Congress. The AI named ‘Clova’, which is short for ‘Cloud

Line

Line Enters Work-based Messaging Market to Challenge Slack, Facebook

Japanese instant messaging platform Line has launched a messaging platform for the workplace, as it looks to do battle with the likes of Slack, Facebook and Microsoft. According to Tech

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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