London Fashion Week

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London Fashion Week

Amazon tests one-hour deliveries with Nicopanda at London Fashion Week

Amazon has been testing a ‘see-now, buy-now’ strategy that sees fashion items delivered within one hour during London Fashion Week. Teaming up with Diesel artistic director Nicola Formichetti and his

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London Fashion Week

Twitter Falls Out of Fashion

More bad news for Twitter as research from digital marketing agency Greenlight reveals that Instagram has proved more popular than Twitter during London Fashion Week. The study found that there

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London Fashion Week

Dedicated Follower of Fashion

With New York Fashion Week wrapping up and London Fashion Week just getting started, hundreds of designers, brands, clothing retailers and consumers are keeping a watchful eye on the emerging

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London Fashion Week

Burberry Dominates Social Media During Fashion Week

Burberry dominated all other brands showcasing at London Fashion Week, according to two social media studies. The brand accounted for 10 per cent of all tweets related to the event,

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London Fashion Week

Topshop Fashion Week Campaign Lets Shoppers Pin Their Colours to the Mast

Topshop has partnered with Pinterest for an interactive campaign tying into London Fashion Week. The Pinterest Palettes tool can be used to scan a users Pinterest board and identify the

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London Fashion Week

Infographic: Social is the Best Bet for London Fashion Week

Utilising user-generated content from social media has resulted in a 39 per cent uplife in sales for brands presenting at London Fashion Week in the past. This figure comes from

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