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Case study: TabMo, Havas drive footfall and increase brand awareness for Pernod Ricard

Pernod Ricard wanted to raise awareness of its new Malibu products (Passion Fruit 70cl and Pina Colada Can) launched in summer 2018 and increase sales by driving footfall to stores


Malibu brings its connected bottles to the US

Following the kick-off of its ‘Malibu Games’ for a second-year last month, Pernod Ricard-owned alcoholic beverage brand Malibu is deploying 300,000 connected bottles in the US. The connected bottles will


Malibu targets young adults with influencer-led summer campaign

For the second year running, rum-based coconut beverage brand Malibu is tapping into influencers around the world to target young adults in summer through ‘The Malibu Games’. The campaign is


Malibu deploys 300,000 connected bottles as part of summer campaign

Drinks brand Malibu has deployed 300,000 connected bottles across Europe as part of its 2018 Because Summer campaign. The brand has been experimenting with NFC smart packaging since 2015, but

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