Top UK brands are at risk of losing out to disruption

A lack of innovation amongst the UK’s top brands makes them vulnerable to exciting new startups that disrupt their space. According to WPP and Kantar Millward Brown’s BrandZ top most


Subtitling Videos Increases Brand Awareness

Subtitled video advertising outperforms non-subtitled in increasing awareness of products – according to research by AdColony, in association with Millward Brown. The research analysed two versions of adverts from brands,


ComScore and Millward Brown Sign Digital Ad Measurement Partnership

Millward Brown and ComScore have signed a partnership to bring their digital ad metrics platforms closer together. Valid for all markets outside the US, Canada and Taiwan, the partnership will


Snapchat Ads Receive 60 per cent Approval Rate from Users

Campaigns run by NBC Universal and Electronic Arts on Snapchat were enjoyed by 60 per cent of those who viewed them, according to a survey commissioned by the photo messaging


MMA and Tremor Video Publish Guide for Mobile Video Advertising

Working from one of the largest ever research studies into mobile video, the Mobile Marketing Association (MMA) and video ad technology company Tremor Video have published a guide to help


Secrets of Success for Branded Apps

The world’s biggest brands are investing in apps, but what separates the branded apps that work from those that never make your home screen? Marie Ng, vice president, mobile innovation

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