Dailymotion debuts video ad inventory marketplace

The ‘Dailymotion Viewability Guaranteed Marketplace Powered by Moat’ aims to address issues surrounding viewability by providing advertisers, marketers, agencies, and DSPs with the ability to achieve viewability scores up to 100 per cent dependent on campaign goals


Giphy partners with Oracles Moat for branded GIF measurement

GIF search engine Giphy has partnered with Oracles Moat to measure its branded content


Teads links up with Moat to offer billing only on 100 per cent viewable ads

Video advertising firm Teads has collaborated with Oracle Data Cloud’s Moat to launch a product which enables advertisers to set their own viewability standards and only get billed when those


Twitters MoPub adds viewability measurement through IAS and Moat

MoPub, which helps mobile publishers manage their ad inventory, has released a new version of its software development kit (SDK) with added viewability support from ad measurement providers Integral Ad


Snapchat partners with third-party measurement companies for brand safety

Snap has entered into a trio of partnerships in order to help ensure brand safety for advertisers on its Snapchat app. Third-party measurement companies Integral Ad Science (IAS), Moat and


Oracle acquires digital cloud measurement company Moat

Multinational computer technology company Oracle has signed an agreement to acquire Moat, a digital measurement cloud company, for an undisclosed sum. The analytics company will join the Oracle Data Cloud


Twitter expands third-party relationships to ease viewability concerns

Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding ad placement and inflated


Blis and Moat Partner to Measure Mobile Viewability

Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating


14 Seconds is Minimum Viewability Standard, Claims Study

Online ads need to be on screen for at least 14 seconds to have any chance of being looked at, suggests a new study by InSkin Media, Research Now and


Blis Unveils Worlds Largest Private Marketplace for Location Ads

Location tech firm Blis has launched Blis Prime, the worlds largest private marketplace for location-based advertising, which will offer marketers access to high quality, brand-safe inventory that aims to deliver

More Stories

Video Interviews

Member Content