Mobile Marketing Retail Summit

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Mobile Marketing Retail Summit

The 10 best quotes from our Mobile Retail Summit

Yesterday at our Mobile Retail Summit in London, we brought together a variety of retail brands with thought leaders from across the mobile marketing world to discuss future of mobile,

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Mobile Marketing Retail Summit

The 10 Best Quotes from our Mobile Retail Summit

Yesterday was our Mobile Marketing Retail Summit, where we brought together a wide variety of retail brands with key thought leaders from the mobile marketing world to explore and discuss

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Mobile Marketing Retail Summit

Bloom & Wild: “Mobile-first was always the ethos. It’s now in our execution as well.”

Ordering flowers over the phone is hardly a new concept. After all, 1-800-Flowers launched all the way back in 1976 with that very concept. Here in the modern day, though,

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Mobile Marketing Retail Summit

Consumer Engagement

Mobify helps retailers engage connected consumers to increase revenue online and in-store. Ahead of April’s Mobile Marketing Retail Summit, we speak to the company’s chief product officer, Peter McLachlan. MM:

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Mobile Marketing Retail Summit

Innovation Lab: Startup Showcase Special

At Mobile Marketing were proud to help tech companies demonstrate their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences

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Mobile Marketing Retail Summit

Gamestop Levels Up Omnichannel Retail Strategy

US game retailer Gamestop has invested heavily over the past 10 years in transforming itself into a true omnichannel retailer, and is seeing considerable rewards for embracing digital and mobile

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Mobile Marketing Retail Summit

Join Lego, Lloyds and John Lewis at our Retail Summit in April

Lego, John Lewis, Lloyds Bank, Condé Nast, Debenhams, Orange and Pernod Ricard are among the brands who have already signed up to attend the 2015 Mobile Marketing Retail Summit. The

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Mobile Marketing Retail Summit

Mobile Retail Summit: Streethub

Streethub CEO and co-founder Mandeep Singh, who presented at this years Mobile Retail Summit, explains what makes Streethubs mobile marketplace unique.

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Mobile Marketing Retail Summit

Mobile Retail Summit: Nimbletank

Nimbletank managing director Chris Minas shares the themes from his discussions with brands at the Mobile Retail Summit.

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Mobile Marketing Retail Summit

Mobile Retail Summit Innovation Lab: Metail

We speak to Metail business development manager Vikesh Shah about what the company was demoing in the Mobile Retail Summit Innovation Lab earlier this month.

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Resources

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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