Mobile Video

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Mobile Video

“Important for families that cannot afford every premium choice”: WildBrain discusses AVOD

WildBrain Sparks Head of Advertising US, Charles Gabriel, discusses AVOD and the things to look out for when advertising to kids

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Mobile Video

YouTube expands its TikTok rival to the US

The Shorts beta will gradually roll out to all YouTube users in the US over the next few weeks

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Mobile Video

BeIN Sports inks video content partnership with Dugout

BeIn Sports North America will utilise Dugout’s embed player, which will provide access to 3,500 videos from Dugout’s production team every month and tens of thousands of pre-existing archive videos

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Mobile Video

Chinese beauty platform Meitu launches programmatic video ads

The deal will enable Meitu to monetise video ad inventory sold on its BeautyPlus, Beauty Cam, and Meitu Xiu Xiu platforms via SpotX’s supply side platform in the Asia Pacific region

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Mobile Video

Microsoft confirms TikTok acquisition talks

Microsoft has entered into talks with TikTok’s parent company, ByteDance, about buying its US, Canada, Australia, and New Zealand businesses

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Mobile Video

TikTok launches $70m fund for creators across Europe

The Creator Fund will start with the $70m investment in the first year but is expected to rise to at least $300m within three years

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Mobile Video

Mobile remains fastest growing ad channel despite Covid-19: report

49 per cent of marketing professionals, up from 40 per cent in 2019, are allocating more than 25 per cent of their budget to mobile, according to a survey from Warc and the Mobile Marketing Association

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Mobile Video

Google launches video shopping app

On the Shoploop platform, all videos are shorter than 90 seconds, providing a way for users to quickly review products and help out those who may be interested in possibly buying certain items

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Mobile Video

Top publishers are relying on video ads for mobile monetisation: report

AdColony surveyed more than 100 mobile publishers from around the world about monetisation and user experience

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Mobile Video

Group Nine secures $50m from Discovery and Axel Springer

Group Nine Media, one of the world’s biggest video publishers on mobile, has raised $50m in a funding round led by Discovery, Inc., with involvement from Axel Springer. Discovery and

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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