Native Advertising

Taboola goes public through SPAC merger, company valued at $2.6bn

Taboola has also secured approximately $285m in primary and secondary private investment in public equity financing from institutional investors

Native Advertising

Verizon inks programmatic native deal with Apple News

Verizon will serve programmatic native ads on Apple News and Stocks in Australia, Canadra, and the UK

Native Advertising

Content discovery platforms Taboola and Outbrain to merge

Native advertising and content discovery platforms Taboola and Outbrain are merging their businesses

Native Advertising

Facebook is bringing in-app ads to WhatsApp

Facebook will be bringing in-app ads to WhatsApp in 2020, according to an announcement at the Facebook Marketing Summit in Rotterdam, Netherlands. Facebook said the full screen ads will pop

Native Advertising

Malicious and disruptive ads have decreased from last year: report

Malicious and disruptive ads have decreased year-over-year, but they still account for 1 in every 100 impressions, according to Confiant’s Demand Quality Report for Q1 2019. Confiant, an advertising security

Native Advertising

Bunz announces new program that will pay users for interacting with in-app ads

Bunz, a Toronto-based goods and services trading platform, has launched a new business model that will enables brands to pay users for interacting with in-app advertising and sharing data. Bunz

Native Advertising

The native advertising market will be worth over $400bn by 2025 – report

Native advertising spend is expected to rise by 372 per cent from 2020 to 2025, according to research performed by in-feed native advertising platform, Adyoulike. By combining the overall digital

Native Advertising

Verizon Media brings native capabilities to its Moments ad format

Verizon Media, formerly Oath, has added a suite of native features to its full-screen native Moments ad format, which forms part of the unified ad tech brand launched by Verizon

Native Advertising

AdSecure introduces protection against malicious native ads

Ad verification platform AdSecure has added native ad protection to its suite of solutions aimed at fighting digital threats and malware within online advertising. Traditionally, malicious native ads look harmless

Native Advertising

Verizon Media pens native advertising deal with Microsoft

Verizon Media, the new name of Oath, has expanded its existing Microsoft partnership – adding a multi-year global native advertising deal. The new deal, which launches this month, will see

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