Omnicom

Reddit inks partnership with Omnicom to scale ad business

The ‘Enterprise Partnership’ agreement will provide the clients of OMG agencies with a more effective way of engaging Reddits 52m users

Omnicom

Movers and Shakers: Apple, Waze, MediaMath, DoubleVerify, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Omnicom

Spotify pens $20m podcast advertising deal with Omnicom

A report on Spotify joining forces with Omnicom Media Group on the “largest global, strategic podcast advertising partnership to-date”

Omnicom

Movers and Shakers: Walmart, OpenX, Location Sciences, Omnicom, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Omnicom

HP teams up with Oath on AR mobile campaign

Computing company HP has joined forces with Verizon’s digital media subsidiary Oath to create an augmented reality (AR) mobile experience centred on HP’s printing offerings. The campaign, created by Oath’s

Omnicom

The 4As brings media agencies together to form brand safety bureau

The American Association of Advertising Agencies (commonly known as the 4A’s) has linked up with executives from a number of media agencies to form a coalition dedicated to ensuring brand

Omnicom

Nissan utilises YOCs programmatic mobile ad platform for Micra campaign

Automaker Nissan, through media agency Omnicom and its trading desk Accuen, has become the first to use YOC’s new programmatic mobile ad platform. The VIS.X platform carries out the purchasing

Omnicom

Ad tech firms roll out YouTube brand safety measures

A range of ad tech providers are racing to offer advertisers reassurance as concerns over brand safety on YouTube see more and more companies suspending campaigns or reducing ad spending

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