US department store chain Kmart and its media agency Universal McCann have launched a web-based augmented reality (AR) ad campaign in partnership with immersive ad tech firm OmniVirt. Kmart worked
Advertising platform OmniVirt, which specializes in augmented and virtual reality content, has created new realistic 3D Photo Ads, by adding depth to any flat photo. As users move their phones,
Canada Mountain Holidays (CMH), the heli-skiing and heli-hiking company, has partnered with OmniVirt, a VR/AR advertising platform, to launch a 360° VR ad campaign focused on the CMH skiing experience.
Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.
Turners Adult Swim brand, the evening programming block of the Cartoon Network channel, has partnered with OmniVirt for a campaign that aims to drive viewership for the season two premiere
To promote the release of the sixth instalment of the Mission: Impossible film series, Mission: Impossible – Fallout, Paramount Pictures has teamed up with VR ad company OmniVirt to launch
360° VR/AR ad platform OmniVirt has partnered with Disney and creative agency Serino Coyne to launch a video ad campaign for Broadway musical Aladdin. The ad campaign will be distributed
Premium airline Cathay Pacific Airways USA is celebrating the results of its latest brand campaign which delivered its best results ever thanks to the use of interactive 360° ad units.
Universal Pictures has teamed up with 360° VR and AR advertising technology company OmniVirt to create an AR ad experience promoting the launch of Pitch Perfect 3. The AR experience,
Buzzfeed and Brit+Co, a digital media and commerce company, have both linked up with VR ad network OmniVirt to launch a 360° holiday campaign for Samsung. For the campaign, Samsung
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry