Kmart launches AR ad campaign to let consumers virtually try out products at home

US department store chain Kmart and its media agency Universal McCann have launched a web-based augmented reality (AR) ad campaign in partnership with immersive ad tech firm OmniVirt. Kmart worked


OmniVirt has created 3D Photo Ads for Vice and Paramount Pictures

Advertising platform OmniVirt, which specializes in augmented and virtual reality content, has created new realistic 3D Photo Ads, by adding depth to any flat photo. As users move their phones,


Canada Mountain Holiday partners with OmniVirt to launch 360° VR ad campaign

Canada Mountain Holidays (CMH), the heli-skiing and heli-hiking company, has partnered with OmniVirt, a VR/AR advertising platform, to launch a 360° VR ad campaign focused on the CMH skiing experience.


2018 Awards Preview – Most Effective Augmented Reality/Virtual Reality Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.


Turners Adult Swim launches 360° VR ad campaign to drive TV viewership

Turners Adult Swim brand, the evening programming block of the Cartoon Network channel, has partnered with OmniVirt for a campaign that aims to drive viewership for the season two premiere


Paramount Pictures launches 360° ad to promote Mission: Impossible – Fallout

To promote the release of the sixth instalment of the Mission: Impossible film series, Mission: Impossible – Fallout, Paramount Pictures has teamed up with VR ad company OmniVirt to launch


Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

360° VR/AR ad platform OmniVirt has partnered with Disney and creative agency Serino Coyne to launch a video ad campaign for Broadway musical Aladdin. The ad campaign will be distributed


Cathay Pacific deploys VR to create their best-performing ad campaign of all time

Premium airline Cathay Pacific Airways USA is celebrating the results of its latest brand campaign which delivered its best results ever thanks to the use of interactive 360° ad units.


Universal Pictures works with OmniVirt to create AR Pitch Perfect 3 ads

Universal Pictures has teamed up with 360° VR and AR advertising technology company OmniVirt to create an AR ad experience promoting the launch of Pitch Perfect 3. The AR experience,


Samsung delivers 360° holiday campaign with Buzzfeed and Brit+Co

Buzzfeed and Brit+Co, a digital media and commerce company, have both linked up with VR ad network OmniVirt to launch a 360° holiday campaign for Samsung. For the campaign, Samsung

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