ByteDance shelves plans to sell TikTok US business to Oracle, Walmart

ByteDance will instead look to work with the Biden administration to seek a new structure for its US operations without the influence of a US company


TikTok US download ban blocked by judge… for now

Judge Carl Nichols of the United States District Court for the District of Columbia has ordered a ‘preliminary injunction’ against TikToks US download ban


Oracle says ByteDance will have no stake in TikToks US business, despite reports

Oracle has said that the new TikTok US business will have no ownership from the app’s parent company, ByteDance


TikTok deal with Oracle, Walmart given greenlight, WeChat US ban also halted

The agreement will see Oracle become TikTok’s ‘trusted technology provider’, meaning the computer software company will host all of TikTok’s US user data and ensure that all US national security requirements are met


TikTok, Oracle deal greenlit by Treasury, as video app searches for new boss

ByteDance received a revised terms sheet from Treasury Secretary Steven Mnuchin earlier this week and the company accepted it along with Oracle


TikTok passes 100m Europe users, rejects Microsoft US takeover bid

News of the app’s Europe milestone comes a week after it launched its biggest UK ad campaign to date and over a month after it announced its ‘European Creator Fund’, which is aimed at nurturing and promoting talent across Europe


Oracle latest to enter TikTok acquisition pursuit

Should Oracle decide to actively pursue a deal, it’s likely it would be looking to purchase the app’s operations in the US, Canada, Australia, and New Zealand


Movers and Shakers: Hilton, Leo Burnett, Nielsen, Wunderman Thompson, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Giphy partners with Oracles Moat for branded GIF measurement

GIF search engine Giphy has partnered with Oracles Moat to measure its branded content


Innovid teams with range of data firms for improved viewability measurement

Video marketing platform Innovid has announced that it is adding support for third party viewability measurement for all major vendors in VAST inventory, which accounts for the bulk of digital

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