Connected health and fitness company Fitbit has revealed that it acquired the specific assets of Pebble, a smartwatch maker, for $23m (£18.4m) back in December. The figure was revealed in
Fitbit, the connected health and fitness company best known for its fitness trackers, has acquired specific assets of smartwatch makers Pebble. The acquisition excludes Pebble’s hardware products. Rumours have swirling
Fitness tracker and wearable technology firm Fitbit is reportedly set to acquire troubled rival smartwatch maker Pebble in a deal worth up to $40m (£32m). According to The Information, the
Smartwatch manufacturer Pebble is laying off a quarter of its staff amid increasing financial concerns at the firm, which has been surrounded by rumours of money trouble since last year,
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences
Smartwatch manufacturer Pebble is reportedly facing financial difficulties, despite a recent hugely successful Kickstarter campaign that put added assets of around $18m (£11.5m) to the companys coffers. According to TechCrunch,
Smartwatch manufacturer Pebble has announced a new model with a colour display, the Pebble Time, as it begins to position itself as a cut price rival to Apples soon-to-launch smartwatch.
PayPal have released an app for Pebble smartwatches enabling users to check-in to pay at any retailer, restaurant or business that accepts PayPal, as well as receive payment notifications direct
The Apple Watchs announcement last month was music to the ears of many people whove been waiting for the wearables market to take off. But where does this leave the smaller
Advertising exchange TapSense has begun support for wearable device apps, including the Pebble smartwatch. This new feature provides wearable app developers with a new marketing channel, enabling them to promote
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research