Rubicon Project snaps up header bidding solutions startup RTK for $11m

Rubicon will combine the header bidding solutions provider with its Demand Manager


Movers and Shakers: GroupM, Pinterest, Mediacom, GumGum, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Rubicon Projects latest header bidding tool gives control back to publishers

Advertising exchange Rubicon Project has launched a service to make it easier for publishers to deploy, configure, and optimise their own Prebid-based header bidding solutions. The Demand Manager, currently in


Marfeel links up with AppNexus and Rubicon Project on header bidding

Marfeel, a Barcelona-based ad tech firm, has joined forces with AppNexus and Rubicon Project to develop server-to-server header bidding technology. The collaboration sees Marfeel become the latest member of,


AppNexus and Rubicon Project team up for open-source header bidding solutions

Ad tech companies AppNexus and Rubicon Project have partnered to create an independent organisation dedicated to developing open-source header bidding solutions., which is open to all parties that appreciate


AppNexus Introduces Header Bidding Solution

Ad tech company AppNexus has launched PreBid Enterprise, a comprehensive header bidding solution that aims to provide publishers with all the tools they need to monetise their inventory with transparency,

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