Consumers want to see an end to advert stalking: report

Consumers are tired of being followed around the internet by the same adverts and believe the online advertising industry is in need of a change to address this, according to


S4M launches ad format that uses proximity-based push notifications

Mobile ad tech firm S4M has introduced an ad format which aims to give advertisers a way to drive incremental in-store visit with proximity-based push notification retargeting. The Pass-to-Store format,


Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The


Perion Supercharges Facebook Canvas Ads with Retargeting

Global ad tech firm Perion is linking its MakeMeReach advertising platform to Facebook Canvas, enabling marketers to extend their campaigns to the interactive, mobile-first solution as well as providing them


Adjust Introduces Universal Reattribution for App Marketers

Business intelligence platform Adjust has launched a new Universal Reattribution tool that aims to let marketers close the analytics gap and track 100 per cent of re-engagement campaigns, providing better


Facebook Retargeting Spend on the Increase

Performance advertising platform AdRoll has released a report analysing retargeting campaign data from 20,000 advertisers on Facebook. The Facebook by the Numbers report looks at trends and performance benchmarks from


Budvar Sees 56 per cent Purchase Rate with Mobile Campaign

Czech beer manufacturer Budweiser Budvar is celebrating its recent brand awareness campaign with shopper marketing platform Shopitize which saw 56 per cent of users who completed a brand interaction on


Rubicon Project to Acquire Chango for $122m

Ad tech automation firm Rubicon Project is to acquire search and website retargeting firm Chango for $122m (£82m), primarily in stock. Chango’s tech processes 1 trillion page views and billions


Bing Testing Native Ads and Mobile App Extensions

Microsoft is to begin testing native ads for its Bing Ads search advertising platform, with plans to introduce mobile app extensions and a retargeting tool during the first half of


64 per cent of Marketers Planning on Increasing Retargeting Budgets

64 per cent of European marketers are planning to increase their spend on retargeting this year, as what was once a niche tactic becomes an increasingly central part of digital

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