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Berocca launches Alexa actionable audio ad

Consumers listening to Global radio stations on their Amazon Alexa-powered smart speakers can use voice commands to interact directly with the ad and buy the ‘Berocca Boost’ energy supplement

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Leading UK charities to introduce Alexa voice donations

Each of the charities will introduce separate radio advertising campaigns that can be responded to directly via Alexa-enabled devices through voice commands

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Movers and Shakers: eBay, Moonpig, DAX, Impact, VaynerMedia, and more

Amify,The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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