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Movers and Shakers: Adjust, Selligent, Samba TV, YouAppi, Cavai, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Movers and Shakers: Starcom, Aki Technologies, Quantcast, Medialab and more

A round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous

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Almost 70 per cent of consumers find voice assistant ads to be creepy

Selligent research finds that consumers are unsettled by unprompted voice ads from voice assistants

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Digital marketers are struggling to launch omnichannel campaigns: report

Many digital marketers still struggle to deliver omnichannel experiences, meaning they continue to fall short of consumer expectations, according to research from Selligent Marketing Cloud. The survey of 221 digital

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Movers and Shakers: AccuWeather, Publicis, Selligent, Monetate, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Selligent

Movers and Shakers: Ogilvy, Clear Channel, Selligent, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Selligent

Programmatic for Brands Masterclass – what you missed

Masterclassing’s Programmatic for Brands event brought together senior management from brands with programmatic experts to explore the issues surrounding programmatic advertising and how these can be tackled. The event, as

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Auto Trader opts for Selligent to target customers with personalised messages

UK digital automotive marketplace Auto Trader has enlisted the help of Selligent Marketing Cloud, a B2C marketing automation platform, to better engage customers via their mobile devices. Auto Trader –

Selligent

Movers & Shakers: Wunderman, Chirp, Sandvine, Selligent and Calligo

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Selligent

Odeon Teams with Selligent to Strengthen Consumer Engagement

Odeon Cinemas Group has joined forces with Selligent, a relationship marketing platform, in a bid to strengthen consumer engagement in the UK, Germany, Italy and Spain. The AMC Theatres-owned cinema

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