The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Ogilvy hands new roles to senior execs
Advertising, marketing, and public relations agency Ogilvy has promoted Lauren Crampsie to president of its – now combined – New York and New Jersey business, while Lou Aversano has become worldwide chief client officer.

Crampsie, who will maintain her role as worldwide CMO, will be responsible for driving all aspects of Ogilvys integrated business model of six core capabilities for the combined client portfolio of Ogilvys New York and New Jersey offices. For the last three years, she has served as a senior adviser to CEO John Seifert for the company’s ‘One Ogilvy’ business strategy.

“Lauren has been a critical partner to me on all aspects of our One Ogilvy transformation,” said Seifert. “Her extensive business development experience, strategic marketing understanding, and passion for talent diversity and inclusiveness are essential to Ogilvys strategy for making our clients brands matter in todays rapidly changing business environment.”

In his role, Aversano, who has been CEO of Ogilvy & Mather USA since 2017, will lead Ogilvy’s client service craft globally.

“Throughout his career at Ogilvy, Lou has established a reputation for being among the best client service leaders in the industry,” said Seifert. “Lou has served many of Ogilvys most valued global clients throughout his career, including IBM, the companys largest and most integrated global relationship. His extensive knowledge of marketing and communications services for an ever-changing global landscape has helped Ogilvy to constantly adapt and innovate our network service model in supporting our clients brand and business needs.”

Europe division lead at Clear Channel handed to Cochrane
Justin Cochrane has been appointed CEO of Europe at out-of-home advertising firm Clear Channel. As head of the newly created unit, he will have overall responsibility for Europe’s overarching vision, mission and strategy.

Cochrane has been at Clear Channel for 19 years – most recently serving as UK CEO and regional VP for the UK & Ireland. The new role will see him continue to directly oversee the UK & Ireland businesses.

“With the establishment of a European region, we will be better positioned to harness the power of technology and accelerate our digital transformation,” said Cochrane. “Outdoor is consistently outgrowing all other traditional advertising media, driven heavily by digital OOH, and this new structure gives us a strong platform to innovate and maintain our position as an industry leader. I am very much looking forward to taking on this new role and leading a great international team across our European markets.”

As a result of Cochrane’s expanded role, a number of other changes have been made within the company’s UK leadership.

Chief revenue officer Richard Bon and chief investment officer Will Ramage have been appointed joint managing directors, while chief commercial officer Chris Pelekanou has extended his remit to include Europe-wide customer engagement and marketing director Martin Coke has been promoted to chief marketing officer. All four will report to Cochrane.

The new company’s new international business structure of having four operating regions – Europe, Latin America, China, and the US and Caribbean – has seen one other change.

Aris De Juan, formerly regional president for Latin America and Southern Europe, has been confirmed as president of the Latin America region. Scott Wells, CEO for Clear Channel Outdoor Americas, and Joseph Tcheng, chairman of Clear Media, will continue to hold their current positions.

Hall joins Selligent to lead marketing
Selligent Marketing Cloud has recruited Niki Hall to be its CMO. She will oversee Selligent’s global team of marketers and work closely with regional sales leaders to drive enablement and further the company’s growth.

Hall most recently served as VP of marketing at Five9, where she led the company’s marketing function and, along with her team, successfully repositioned the company as a cloud leader for the digital enterprise. 

Previously, Hall was VP of corporate marketing at Polycom, where she and her team drove top line growth and operational efficiency. She spent more than a decade at Cisco Systems in numerous marketing leadership functions. Before making a move to Silicon Valley, Hall worked on the agency side in B2C marketing with global brands Porsche and BMW. She sits on the marketing advisory board for the CMO Council and is on the Forbes Communications Council.

“I’ve taken note of Selligent’s growth over the last year,” said Hall. “The company’s commitment to delivering powerful tools that enable brands to deliver better customers experiences resonates with my professional experience and personal passions. I’m thrilled to join Selligent at this point in its strategic evolution.”

Former CMO Nick Worth has assumed a role on Selligent’s board of directors.

Genesys appoints Bates as CEO
Tony Bates has become CEO of customer experience firm Genesys. He succeeds Paul Segre, who will continue as chairman of the company. Bates will continue in his roles on the board of directors at VMWare and eBay.

Bates previously led Cisco’s service provider business and grew its enterprise and commercial division to more than $250bn in annual revenue. As CEO of Skype, he expanded the business to over 170m connected users. Once Skype was acquired by Microsoft, Bates became president responsible for unified communications before serving as EVP of business development and developers.

“The opportunity to lead Genesys at this pivotal moment is truly an honour,” said Bates. “With its next-generation cloud business growing 85 per cent year-over-year and rapid injection of AI throughout its customer experience platform, Paul and Tom [Eggemeier] have done an incredible job building Genesys into a market leader with a remarkable customer base. Especially noteworthy is its PureCloud offer, which is one of the fastest growing SaaS businesses ever, on par with high-growth companies like Zoom. The immense opportunity ahead of us is clear, and I intend to ensure that we capitalise on it.”

Genesys also announced that its president, Eggemeier, will transition into a new role as a partner at one of the company’s private equity investors, Permira.

Parker and Rolf join Imagen to lead on revenue
Imagen, a SaaS video management platform business, has appointed David Parker to the role of CRO EMEA and Ryan Rolf to the role of CRO Americas.

Parker will focus on accelerating Imagen’s share of market within EMEA while building on the success it has seen in the APAC region. He has previously held senior positions at HP, Experian, and ON24.

Meanwhile, Rolf will use his over a decade of experience to oversee the development of strategic sales and client account management, with a clear focus on increasing new client wins and opening up partnership opportunities in the US. He will play a critical role as Imagen looks to advance its operations in the US and rapidly expand its presence within the sports, media and enterprise markets.

“We are delighted to add David and Ryan to the team. Both bring a wealth of knowledge and experience that will be instrumental to our long-term success across the EMEA, APAC and US regions,” said Charlie Horrell, Imagen CEO. “As we look to expand our presence within the sports, media and enterprise markets, we will be focusing on growing our team further to ensure that we continue to shape the future of video management and make significant inroads in these new markets.”

Poly brings in Jones on strategy
Darrius Jones has been appointed EVP of strategy at communications company, reporting to president and CEO Joe Burton. He will set the companys strategic direction, taking advantage of new and emerging technologies to deliver exceptional customer experiences.

Jones, who boasts more than 20 years of digital, unified communications, and customer care experience, has previously held roles at USAA, Cisco Systems, Merrill Lynch and Computershare. At USAA, he served as VP and head of USAA Labs, where he was responsible for the companys innovation portfolio, educational research partnerships as well as integration of the startup community.

“Darrius joins us at the right time as we build the future of the unified communications technology industry by creating new ways to hear, see, work and work together,” said Burton.

Former Zoom president joins Raken
Dave Berman has joined the board of directors at construction app software firm Raken.

Berman takes up his place on the board with more than 25 years of experience in sales, marketing, and support in the software technology industry. He has previously implemented his sales strategies at WebEx, RingCentral, Affectiva, and Zoom. Whilst president of Zoom, the video collaboration platform experienced triple-digit annual growth in revenue, users and number of employees.

Berman currently serves as a venture adviser for Spider Capital Partners, a seed-stage venture capital firm.

“Dave has had an incredible track record over the past couple decades, leading some of the fastest growing technology companies of our time. Needless to say, were excited to have him join our team,” said Kyle Slager, founder and CEO of Raken.