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Clear Channel debuts smart billboards in Europe

The platform, called ‘RADAR’, utilises anonymous mobile data to identify the behaviours of people passing by Clear Channel’s bus shelters, billboards, and street furniture

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Movers and Shakers: Ogilvy, Clear Channel, Selligent, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Effective Mobile Marketing Awards 2018: What the judges want

The 2018 Effective Mobile Marketing Awards, in association with Weve, have had their very final deadline extention, and at midnight UK time on 24 August, entries will close and our

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Viewpoint: Mobile + OOH = Better together

In the first of a series of Viewpoint pieces from guest contributors, Richard Bon, UK sales director at Clear Channel, makes the case for combining mobile with out of home

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Clear Channel: Our programmatic approach is different to the way it rolled out online

When you hear ‘programmatic’, you probably wouldn’t associate it with the billboards you see on your commute to and from work. But really you should, because those digital billboards you

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The 10 Best Quotes from our Programmatic Summit

Yesterday we held the Mobile Marketing Programmatic Summit in London, with the usual combination of expert speakers and roundtable sessions. Heres a selection of the very shiniest gems of wisdom shared

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Less than a Third of Marketers Aware of Digital Out-of-home Integration

Less than a third of marketing professionals are aware of the way digital technologies can be integrated into out-of-home (OOH) campaigns, despite innovation being cited as a top buying consideration

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Cancer Research UK Creates Contactless Giving Shop Windows

Cancer Research UK is introducing technology to four of its shops in the UK that will enable passers-by to make donations simply by tapping their contactless debit or credit card

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Google Ad Uses Mobile to Take Over Times Square

Google has become the inaugural advertiser on the huge new billboard in New York Citys Times Square, which runs from 45th to 46th Street and is eight stories tall. The

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Watch_Dogs Campaign Let Users Hack the Ad via QR Codes

Earlier this month we saw two examples of innovative mobile campaigns promoting videogames from Google, with its Street View-style exploration of Activisions Destiny and the Giferator campaign for EAs Madden NFL

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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