Starbucks has unveiled plans to restructure its global leadership team, which includes the current global CMO Brady Brewer assuming the role of CEO of Starbucks International. However, the company revealed
Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, has announced plans to enter the cryptocurrency market with a digital asset platform that serve as an “ecosystem”
Starbucks is linking up with eCommerce giant Alibaba to begin trialling a coffee delivery service and introduce a ‘more personalised’ online portal for Chinese customers. Working with Alibaba’s online food
Starbucks is edging out Apple and other competitors in the proximity mobile app sector with 23.4m US people aged 14 and over expected to use the app to make a
Starbucks has made a significant change to its Android app with the introduction of fingerprint integration – making it even easier for customers to pick up their morning cup of
Starbucks has added the ability to send digital gift cards to friends direct via Apples iMessage service. The gift cards can be paid for through Apple Pay, which is also
Starbucks has partnered with instant messaging app WeChat (Weixin) to launch a new social gifting feature in China – to encourage ‘everyday acts of kindness and appreciation among family and
Starbucks is expanding its mobile ordering capabilities to include voice ordering within its iOS app and on Amazons Alexa platform, which is primarily accessed through the Echo smart speaker. The
Tech industry leaders have been amongst those voicing concern following President Trumps unprecedented use of an executive order to bar refugees from entering the US, with a number of figures
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research