Pushing the boundaries of measurement in an always-on mobile world

Jeff Richardson, product marketing manager at Kochava, looks at the value of mobile-first data in building and targeting audiences. 


Nearly two-thirds of ad spend is thrown away on low quality location impressions

Poor quality data and mis-targeted location impressions mean that almost two-thirds of what is spent on location targeting is wasted, according Location Sciences. The location intelligence firm conducted an analysis


Adform introduces AI-powered cross-device targeting solution

Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the


Facebook is now providing users with more ad targeting information

Facebook has increased its advertising transparency, providing users with more information about the reasons they have been targeted with an ad and which businesses are utilising personal data. The ‘Why


UK consumers are comfortable with AI if it means personalisation from brands

UK consumers are being put off by poor targeting and lack of personalisation from brands with only six per cent believing that product or service offers they receive are relevant


Facebook used two-factor authentication numbers to target consumers

Facebook has confirmed that is making use of mobile phone numbers provided to the firm for security purposes to target those same consumers with advertising. The confirmation follows research work


Google updates ad tools with more transparency and more control

Google has overhauled its ad controls for consumers, promising users more transparency and control when it comes to their data and ad experience. The new Ad Settings tool will help


ex-Google directors 1plusX introduces keyword targeting for advertisers

Predictive data management platform 1plusX – founded by ex-Google directors Thomas Hofman and Jurgen Galler – has introduced an AI-powered keyword targeting functionality enabling advertisers and publishers to target more


Honda will use Facebook to get owners to bring in faulty airbag vehicles for repair

Japanese automaker Honda will use Facebook’s targeting tools to reach the owners of its some vehicles with a series of public service announcements regarding the faulty Takata airbags they have.


A Facebook like can enable advertisers to target people based on personality – research

Tailoring ads based on the psychological traits of linked to just one Facebook like can be highly effective in driving clicks and purchases, compared to targeting on demographics alone, a

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