With regulation putting new stress on data processing relationships, how companies build their marketing stack has become more relevant than ever. Teavaro’s Nico Pizzolato scrutinises the options for marketers and how the implementation of marketing data science is becoming an art form
Teavaros Nico Pizzolato discusses why the first-party data and their customer relationships put retailers in the drivers seat when it comes to personalisation
Teavaro consultant Natalie Wood considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR came into force. “It’s open
Teavaros Nico Pizzolato discusses the ICOs recent claims that the ad tech industry is violating data protection laws and what can be done to help online advertising to continue to
Ahead of Teavaro’s upcoming webinar The Six Challenges of Personalisation on 26 June, Nico Pizzolato looks at the challenge of creating the single customer view. The idea of personalising a
Teavaro’s Nico Pizzolato discusses how Google and Facebook’s proposed privacy tools may accelerate the end of the third-party cookie for digital marketers, continuing a trend that started with GDPR, ad
Teavaros Nico Pizzolato explores real customer data platforms (CDPs) and how they tie-in to achieving a Single Customer View As data proliferates across many channels (emails, stores, call centres, customer
Teavaro’s Nico Pizzolato investigates a new study that shows that the opportunities of GDPR are no myth, and that privacy can provide ROI to marketers. Privacy is perhaps the ultimate
Teavaro consultant Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector The data handling challenges
Natalie Wood, consultant at Teavaro, looks at the trends in increased connectivity and the impact this can have on the marketing relationship with the consumer Identity of Things (IDoT) is
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research