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The art of building stacks: In-house vs. off-the-shelf martech

With regulation putting new stress on data processing relationships, how companies build their marketing stack has become more relevant than ever. Teavaro’s Nico Pizzolato scrutinises the options for marketers and how the implementation of marketing data science is becoming an art form

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Retailers hold the key to improved personalisation

Teavaros Nico Pizzolato discusses why the first-party data and their customer relationships put retailers in the drivers seat when it comes to personalisation

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Identity in programmatic: the future first-party community

Teavaro consultant Natalie Wood considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR came into force. “It’s open

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ICO ad tech report: Can digital marketing repent and be born again?

Teavaros Nico Pizzolato discusses the ICOs recent claims that the ad tech industry is violating data protection laws and what can be done to help online advertising to continue to

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Catching the unicorn: Integrating customer data into a single view

Ahead of Teavaro’s upcoming webinar The Six Challenges of Personalisation on 26 June, Nico Pizzolato looks at the challenge of creating the single customer view. The idea of personalising a

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Walling off third-party cookies: Tech giants take on the privacy challenge

Teavaro’s Nico Pizzolato discusses how Google and Facebook’s proposed privacy tools may accelerate the end of the third-party cookie for digital marketers, continuing a trend that started with GDPR, ad

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Jumping on the CDP bandwagon? The enduring quest for a Single Customer View

Teavaros Nico Pizzolato explores real customer data platforms (CDPs) and how they tie-in to achieving a Single Customer View As data proliferates across many channels (emails, stores, call centres, customer

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The ultimate paradox: when privacy drives growth

Teavaro’s Nico Pizzolato investigates a new study that shows that the opportunities of GDPR are no myth, and that privacy can provide ROI to marketers. Privacy is perhaps the ultimate

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A perfect match: CDPs and the insurance sector

Teavaro consultant Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector The data handling challenges

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Identity of Things (IDoT): Ever-growing connectivity

Natalie Wood, consultant at Teavaro, looks at the trends in increased connectivity and the impact this can have on the marketing relationship with the consumer Identity of Things (IDoT) is

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